Search Engine Optimization Articles, Tips and Advice

How to Recover in 2010 from a Steep Drop in Revenues/Sales in 2009 A lot of businesses have seen a steep drop in their 2009 sales. 2009 was one of the worst recessions in the last 50 years. It has become evident that the economy is on the verge of coming back. Now businesses are asking what their next move should be? The reality is that businesses need to be more aggressive with marketing and smarter with how they spend their marketing budgets. Nigel Gault, chief U.S. economist at IHS Global Insight,

Having a website that is not easily found is like constructing an elaborate billboard on a deserted island. It may look great, but it’s certainly not going to help you very much. So by now you have determined you need help and need to hire someone to help. The question is how do you determine which search engine optimization (SEO) company is better then another. They all say the same things but when you try and compare them their approach and skill levels are very

Getting a quote for search engine optimization (SEO) is not like getting a quote on a product; where what you are buying is always the same and the lowest price is the obvious purchase choice. Choosing a search engine optimization company based on lowest price will seldom get you what you want or need to succeed. Search engine optimization varies so much in process and approach that it is difficult to compare two SEO companies to each other, even when they both have a clear picture of what you want, let alone

Getting a good result in search engine marketing is challenging but getting a good result when you don’t understand what you are up against is much harder. This article stems from over 13 years of continuous calls from people with a similar problem. The calls are so similar it sends a chill up my spine. “We hired an SEO company ## months ago and our results are horrible.” Some feel ripped off and others are frustrated and want the issue fixed. I often feel sorry

For some reason people starting or running a business don’t always consider investing in advertising or Internet visibility as a top priority. When you know that boosting online traffic can potentially create life-long customers and connecting to your target market will increase sales, it just doesn’t make sense to starve your business of a decent advertising budget. While out grocery shopping last week, it occurred to me that we go out of our way to feed our family yet virtually starve our businesses. Even in the face of rapid grocery

Most websites are not gaining in the organic search engine exposure they deserve on Google, due to one very big problem…omitted pages within Google’s search results. In order to maximize your search engine rankings you need to have content (web pages) that are recognized by the search engines. Each of those pages has the potential to rank within the search engines and bring traffic through the search engines. When you have pages that are omitted from the search results then those pages cannot work for you and are unavailable for visitors

Internet marketing in Canada may be defined as any form of online marketing strategy done via the internet (or the World Wide Web) that supports a website’s marketing efforts. Banner ads were first used in 1993 and in the one and a half decades since, many various types of internet marketing strategies have evolved including: Banner Advertisements Contextual Ads E-Mail Marketing Affiliate Marketing Social Media Marketing Social Bookmarking Viral Marketing Press Releases Our Canadian internet marketing company specializes in two

Which is right for your business Pay-Per-Click (PPC) or Search Engine Optimization (SEO)? Read and decide for yourself.