Pay-per-click (PPC) online marketing is much like conventional marketing where you pay for exposure; once you set a budget you can expect to have your ads shown and clicked on a “predictable” number of times.
PPC marketing is very conventional and very predicable except for the fact that you still cannot predict your cost per acquisition (CPA).
If you spend a determined number of dollars per month with PPC and you make money, that’s great and it may be worth it Archive for October, 2008
Comments (4) Posted on Thursday, October 30th, 2008
Pay-per-click (PPC) online marketing is much like conventional marketing where you pay for exposure; once you set a budget you can expect to have your ads shown and clicked on a “predictable” number of times.
PPC marketing is very conventional and very predicable except for the fact that you still cannot predict your cost per acquisition (CPA).
If you spend a determined number of dollars per month with PPC and you make money, that’s great and it may be worth it Comments (3) Posted on Wednesday, October 29th, 2008
In terms of e-commerce, the job of any good product description is to persuade the customer to take the next step…in this case, to purchase your product.
In order to persuade, you need to inform and entice.
However, when it comes to product descriptions, perhaps the biggest mistake eCommerce site owners make is to use the generic “text description” provided by the manufacturer. Manufacturer descriptions tend to be full of product features making them dull 
